Wetting Agent For Printing Inks

Wetting Agent For Printing Inks

The Global Wetting Agent For Printing Inks Market Size is projected to grow from USD XX billion in 2021 to USD XX billion by 2030, at a CAGR of 3.6% during the forecast period (2021-2030). The demand for water-based ink has been growing due to its low cost and environmental friendliness as compared to oil-based ink and textiles application will continue being the leading segment among all applications of wetting agents which accounted for around 57% share of total revenue generated from the wetting agent for printing inks across different industries such as pulp & paper, coating, textile, etc., globally based on type during 2021.

The global wetting agent for printing inks is a surfactant that reduces the surface tension of the ink. It helps to improve printability and penetration into paper, which allows better transfer onto various substrates such as fabric and plastic.

Wetting agents are surfactant additives that promote the even distribution of ink on paper surfaces. They can be used in both water-based and oil-based printing inks, primarily to increase the penetration of solvent into paper substrates for quick drying of wet ink.

On the basis of Type, the market is segmented into Water-based Ink and Oil-based Ink.

Water-based Ink:

Water-based ink is a kind of fluid that contains no organic solvent and has low toxicity. It is widely used in the printing industry due to its high resolution, wide color gamut, fast drying time, and strong adhesion property.

Oil-based Ink:

Oil-based ink is a type of water-based ink, which has been formulated from oil and chemical solvents. It has many benefits over the other types of inks as it provides high-quality printing with rich colors on various surfaces such as paper, plastic film, or canvas.

On the basis of Application, the market is segmented into Pulp & Paper, Coating, Adhesives, Textile, pesticides, and Others.

Pulp & Paper:

The use of wetting agents in the pulp & paper industry is to control water retention, which leads to an increase in strength and softness. It helps provide crisp images with high color saturation during printing on different substrates by increasing penetration depth.


A wetting agent in the coating is used to improve the adhesion of pigment or dye. The addition of wetting agents facilitates better penetration and spreading at a molecular level allowing for an even distribution on a substrate. It also reduces the surface tension between coating & substrate, so that it can be spread evenly over the surface.


In adhesive formulations, wetting agents are used to improve the uniformity of coating and reduce film defects. Wetting agents help in increasing adhesion, providing a smooth surface finish on coated objects when dry. In addition, it also improves the fiber-to-fiber contact in the case of nonwoven laminates which further enhances its performance characteristics such as tensile strength and durability.


In textile, a wetting agent is used to make water-based printing ink more effective by reducing the surface tension of the aqueous solution.


The use of wetting agents in pesticide application is to increases the spreadability and penetration into the substrate by reducing the surface tension.

On the basis of Region, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The North American region accounted for the highest market share in 2021. The growth is attributed to increasing demand from the pulp & paper, coating, and adhesives applications. The Latin American region has the presence of some key players in the global Wetting Agent for Printing Inks market. The European region is in a state of flux. For instance, countries in Western Europe are witnessing an upturn in their economies due to increased consumer spending and growing investments by corporates for various projects.

The Growth Factors Of The Global Wetting Agent for the Printing Inks Market:

The Wetting Agent for Printing Inks Market is expected to grow at the highest CAGR by 2030. The market growth can be attributed to factors such as increasing demand from the printing industry, growing application in various industries, and more stringent environmental regulations across countries that are being adopted on account of their benefits over conventional wetting agents.

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